Facebook for Business: Get Started
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Today a Facebook page for a business is essential. Now that you understand that you must get in, there are few things that you should keep in mind.
Firstly, please don’t jump in to Facebook and start selling your services and products. Instead start by becoming a real member of the community and start giving value that build trust and credibility. Become the authority in you niche or industry. Any social media a tool for connecting and communicating in a personal way, and being authentic. People are not interested in connecting your big corporate brand. They are interested in connected with PEOPLE and having a conversation with PEOPLE.
That leads to a question about
Business vs. Personal Accounts
What’s the difference and deal there?
If you want to create a business presence in Facebook you need to create a business page. We are going to talk about create and promote that later on but in order to do that genuinely and personally, you need a personal account.
On your business page, you are just managing it and advertising it and not really interacting with the people. With your personal account you add personality and humanize your brand.
First, build your personal profiles and join some Facebook networks. Use applications to increase the level of interactions. Facebook is very flexible with the privacy settings where you can decide which parts of your profile are shown to which groups.
Personal Profile – What Not To Do
Profiles are for people, not companies. Therefore, do not use your company logo for your profile image.
In Facebook friends need to be requested and mutually accepted. Facebook has a lot of good tools to find your friends at Facebook.
Based on how to categorize your friends, you can decide how much each group sees.
When you are administering or managing a business page, the personal profile associated with it won’t show on the business page. However, the person’s who starts the business page, will be the super-administrator of the page. Pages allow you to designate multiple administrators, so that you can have multiple people help manage the account, and if one of your administrators leaves the company, you can still have control over the Facebook Business Page.
Tags: business, facebook pages, marketing, social media