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Turn your speakers up and discover in 15 minutes what your business is most probably missing.
What is it that triggers the website visitor to subscribe to your newsletter? What is it that makes them to buy from your website?
In truth, most websites under-perform. Badly. And the website owner doesn’t even know it.
Most website under-perform starting from the fact that huge number of websites don’t even have tracking installed. On the other hand, even if the tracking is on place, data is not viewed often or without an understanding, how valuable and revealing website tracking data really can be. Firstly to understand the current situation and then measuring the results of actions targeting to improve the site and the profits made with it.
In the Internet, website statistics are the benchmark for measuring the success of any online marketing endeavor. Website metrix – for example how many people visited, how long they stayed on the site, how many and which pages they viewed, what is the average value of each visitor – give a good understanding how well your website is performing. What it it’s value to your business.
When you have the website metrix “baseline”, the tracking numbers for the current situation, it’s possible to start improving its value as a business asset. Online Marketing Strategy is essential on how to increase the value of each visitor that comes to your website to maximize your return on investment.
Nearly two-thirds of small business owners ranked economic uncertainty as the worst of 13 threats to their survival in a new survey from the National Small Business Association. After that, according to the survey, small business owners felt most threatened by a decline in customer spending, cost of health insurance benefits, regulatory burdens and taxes.
What’s wrong with this picture? Not one of the threats was internal. All had to do with outside forces.
So do business owners give enough credit to internal factors such as poor planning when it comes to the threats to their prosperity? Probably not, according to a study published in the International Entrepreneurship and Management Journal. In that 2009 report, a pair of European researchers said, “Even though some owner-managers showed a certain awareness regarding their internal weaknesses, many problems such as lacking strategy and vision, low educational levels, and inadequate social capital are not sufficiently recognized.”
A pair of Belgian researchers at an entrepreneurship research conference in 2010 offer a little closer examination of management weaknesses leading to failure. This report found five major causes for flat-lining among small firms: abrupt external events, failure to serve corporate interests, apathy, specific management errors, and recurrent management mistakes.
This isn’t to say that all bankruptcies can be blamed on the business owners. Sometimes success just isn’t in the cards. And risk-taking can’t be avoided. It’s hard to fault someone for expanding rapidly before an unpredictable downturn, for example.
But you can fault them for not recognizing how they’ve contributed the problem. Organizations like NSBA may see taxes, regulations, access to capital, small business contracting setasides, and other outside entities as the issues to focus on. Small business owners themselves need to keep an eye on the mirror as well.
About the Author: Mark Henricks has reported on business, technology and other topics for The New York Times, The Wall Street Journal, Entrepreneur, and other leading publications. You can learn more about him at The Article Authority. Follow him on Twitter @bizmyths
Original Article at http://www.bnet.com/blog/business-myths/we-have-met-the-enemy-and-he-is-us/917