3 Facts About Facebook for Business
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Using Facebook for Business? Or think your customers aren’t on Facebook?
Think again… There are tens of thousands of regional, work-related, collegiate, and high school networks. More than two thirds of Facebook users are outside of college and the fastest growing demographic is those 35 years and older.
While Facebook started off as a community for college students, it has expanded far beyond that and you will be hard-pressed to find a demographic not yet represented among Facebook’s 500 million users.
How Facebook Can Help a Business?
Firstly, your customers are Internet and Facebook savvy. Today when “everyone” is on Facebook, services and companies are sought out on Facebook by simply typing “facebook.com/businessname”. When you and your buisness has a presence on Facebook you’ll get found by people who are searching for your products or services!
Secondly, Facebook is a fantastic media to connect and engage with current and potential customers, and create a community around your business
Lastly, because of the relationship you have with your community, promoting other content you create, including webinars, blog articles, or other resources is an extremely powerful way to attract more of your followers to consume your fee-based products or services.
After all, YOU are the one who has become the authority in your niche of industry, and they trust you as a results of the value you have added to the community at Facebook.
How to Use Facebook for Business?
Facebook has grown into an essential online marketing channel, with over 500 million active users worldwide. But how should businesses create, manage, and grow their Facebook pages?
To start with, Facebook is a great tool to communicate with your target market.
If you didn’t grow up with social media, and feel like saying the “I don’t understand this Social Media stuff it’s a lot like what you would do in a business cocktail receptions and networking events.
- You meet people and start conversations
- Answer questions and help others
- Ask questions and trust others’ advice
Facebook is not a sales pitching environment, like would not be asking for a credit card number right away you have introduced yourself told what’s your business in a live networking event, you would not want to do that in Facebook either. Facebook is a great media to add value to the community by asking and answering questions.
What is the huge difference between live networking sessions and Facebook is that there aren’t boundaries of time or space and other people can listen in easily because your communication and all you input is archived, which is a great benefit for you and a great time savior.
Only the media is different, because you are online, and you can do all this from the comfort of your home or during the slow hours in your business, and you can do all in a very short time, connecting with big groups of people doesn’t take hours of your time anymore!
Tags: business, facebook, marketing, social media